Evaluation Question 2

How Effective is the Combination of the Main Product and Ancillary Tasks?

In order to create professional standard, marketable products out of the final music video, the digipak and the posters there has to be visible and effective synergistic links between them. With this in mind we created a house style that is present across all three platforms. Early in the project we brainstormed ideas and themes that link in to our song choice and came up with some of the elements that are present throughout our project.



The idea of the confessions and spin off points would become the back bone theme for our project. Below is a table featuring elements that appear across different platforms of our work.

	Music Video	Digipak	Advertisement
Church Setting	Yes	Yes	No
Formal Wear	Yes	Yes	Yes
Black and White Colour Scheme	No	Yes	Yes
Doves	No	Yes	Yes
Light Bulb Effect	Yes	Yes	No
Lead Singer Has Dominance	Yes	Yes	Yes
Lead's Guitar Highlighted	Yes	Yes	Yes
Record Labels Present	No	Yes	Yes

As you can see from the table, we have included many different points that appear across our three products. All three of the products show images of the band as they appear in the music video. This is because the brings together the main selling point of the product, the band itself. In creating these synergistic elements across the three platforms we have created a brand identity that is unique to the band which is important as it gives fans the chance to have a common theme to relate to.

From the name of the song, 'Secrets' we took themes like confession and religion which we used to link our three products together. From this we chose to use a church as the location of the video, the dress code for the band and the doves theme that is present in the ancillary tasks. We took photos for the ancillary tasks at the same time as we filmed the video. The digipak even features an image on the inside cover were the band isn't cut out from the background so the church setting can be seen. This meant that they were all wearing the same clothes and had the same appearance that appears in the video which connects the audience to the digipak and adverts. This also helps potential audiences to easily identify the band after seeing any of the three products.

We also used the same fonts across the different media to further keep up a firm house style. The font that we used is bold and large making it clearly recognisable and memorable. We also always used a black background with white text (with splashes of red) for our print products.

To improve our work further imagery of the church could have been used on the print productions for example using a stained glass window effect to promote the video even further.