Thursday, 24 November 2011



This post will be used as an easy-to-use guide including links to all of my blog posts. I will list all of my posts along with other posts that compliment or flow together.

The first post of my blog contained the Project Brief. It outlines how I narrowed down the many possible briefs to three of the most likely candidates and how the music video brief seemed to be the most appropriate of the three.

After determining what brief I would be working to I begun to make some initial research into the area of music videos. I begun by conducting research into the Role of Music Videos over time, the History of Music Channels and also Trends in Album Sales to get an overview of the music video situation.

I then began to branch out and develop further into the project itself. I made an In-depth Analysis' on Eminem's Stan to get a good insight into some of the conventions of music videos.

At this point it was time to begin searching for a song for our own music video. We got into a group (I work with Alfie Fraser and Jamie Hodgskin) and begun to Search for Song Candidates.

After Choosing Our Song (lyrics and video can be found here) I did some more research on Editing and Conventions of Music Videos and another video analysis on the alternative rock song 'Bittersweet Symphony' by The Verve so that I had a broader understanding of music videos before going into planning stages.

In order to use our song legally we Sent a Letter to the Copyright Holder. As of yet we haven't had a reply so we are taking that as a 'yes'.

The song that we chose is 'Secrets' by One Republic. In order to begin to plan our music video appropriately it was necessary to do some Research into the Audience of the Song.

After that, we began to plan our music video. We used a website called bubbl.us to create a Brainstorm of Ideas. We also made a mood board to further look into ideas.

We looked at Locations and Settings for the video to take place at and decided that a good setting for our video would be a church. At this stage we begun to Look for Churches that both look the part, and are accessible. The first church to contact us was St Micheal's and all Angels church so we looked around and decided it would make a good setting to film.

Soon we began to start story-boarding so I had a look at ways that some of the Diverse Instruments used in 'Secrets' are shot in music videos. I also made one last video analysis of . At this point I begun to Learn the Basics of Final Cut Pro, however, the group decided that as I would be in charge of much of the ancillary task work someone else should take charge of the final cut work. I taught Jamie what I'd learned and he went on with Alfie to Complete the Story Board.

It was now time to get some filming done. We gathered all of our band members and set a date with the church and went along with all of our equipment on Friday 29th of December to film. Unfortunately on this occasion the person who was supposed to let us into the church never arrived so we couldn't get any footage. This set us back in terms of timings and we were then told that the church was going under construction for the next six months. Luckily, we had arrangements with another church as a back-up so we organised a meet as soon as was possible. This time was a success and we ended with a lot of footage to make a rough cut with.

With the footage at hand we begun work on the rough cut. This was mostly left to Jamie to edit the video together with mine and Alfie's occasional input. At this time I began to work on the digipack photoshop work. I did a research post into logos and styles of bands for their digipaks and then brainstormed some ideas about themes that could be included in the digipak. I came up with a first idea for the digipak cover featuring doves that tie in to the theme of secrets and confessions. The rough cut was finished and we soon got round to collecting feedback on it.

I continued to make different drafts for digipak covers and I experimented with some interesting ideas. At this time we had another shooting session and got the rest of the footage that we needed to finish the final cut. Shortly after finishing the final cut for our main task the final digipak design was finished. I logged the detailed construction notes for the first 2 panels, the 3rd panel and the 4th panel separately. The final digipak can be found here.

Next was the magazine advert. First I did some research and planning into it. The plans that we made were well recieved by those we showed it to and the construction of the adverts kept close to them. The finished adverts were done around the time that we had a feedback session for our final cut.

Lastly to finish for the project were the evaluation questions:
Question 1
Question 2
Question 3
Question 4

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