Digipak Research - Logos and Styles

I am the chief designer of our group for the ancillary tasks. As such, when my team mates work on the music video editing I will work on them but before I can begin on that, research must be carried out. I am beginning with research into our chosen band, if they have a particular logo and how their album covers look. Then I will look into other band's albums in the alternative rock genre.

To begin with I am looking into One Republic's logo. Each of their albums have different text fonts on them (Image on the right) and they really don't have one specific logo so I will be creating my own one for my designs. That said, there are similarities between the logos. Only 3 colours are present throughout all of the logos; black, white and brown (brown as a secondary colour). These set a distinct colour scheme and I will take this on board when designing my own. Another similarity is the the fonts are all formal which reflects the band's music videos (where they wear formal or smart-casual clothes) and promotes the band's image.

The actual art on the album covers are, in general, fairly abstract. Paint splodges are used in many of the designs and 'Dreaming out loud' features a silhouetted tree on a blue, starry background. This is common of the alternative rock scene. Despite the fact that they are abstract, the images are still formal in how they are presented. More examples of abstract cover art from bands that are 'alternative rock' is on the left.

The cover of 'Apologize' features the band members in formal wear posing. Obviously this shows that the band doesn't always choose abstract covers for their albums but it is uncommon.

I will probably experiment with a more abstract style of cover for my own work as it suits the band's style and genre well.