Audience Research

In order to create an effective music video that connects and draws in my target audience I have to research into who my audience would be.

My audience will mainly be the people who watch the music video on music TV channels so I looked into what music channels may show 'Secrets' on them. After some research I found that MTV Two plays alternative rock music like One Republic. On their website they say:

"The music channel with attitude for indie, rock and alternative music enthusiasts An interactive music channel playing diverse and cutting edge music. MTV Two is where the viewer defines the music programming - create your own hour of videos via the web. With a leftfield take on the world, it really is a channel created by and for individuals.

Target audience: 16-24 male"

Another channel that shows alternative rock, Kerrang! put their target audience at 15-35 male. These two channels are fairly consistent with each other and show an audience that I should be targeting mainly when creating my own video and when conducting research and getting audience feedback.

To appeal to this audience the musicians in my video will have to look 'cool' so that the viewers can look up to and want to be them. They must also have qualities to them that is preferred by this audience such as being relatively young (20s-30s) and dress in an appropriate way.

For example, bands like One Republic and Coldplay often involve the members dressed in a smart-casual way with fashionable clothing.