Digipak Planning - Ideas and Theming

When creating the digipak, presentation and theming will be very important aspects to keep it looking professional and to make sure that it upholds the brand identity that is established in the music video. I took both of these concepts into consideration and created a mind map to help me brainstorm ideas for designs for the digipak.

On the right is my mind map. It shows some clear options to consider when designing the digipak including objects such as; doves, candles, the band members and the instruments, as well as ways in which to portray them such as; silhouettes, playing with light and black and white. Another theme noted are the emotions that need to be portrayed (melancholy, hope or penitence).

Theming is important in order to uphold the brand identity for the band and to make sure that the products synergise. I also have to keep in mind that the products have to really engage the audience and make them want to buy it. Although this seems like an obvious point, it is important that it is taken into consideration as some designs may not be able to sell themselves or may not be appropriate for the specific target audience.